Betfred Casino to sponsor the Four Nations tournament

Betfred Casino is now an online gambling giant that provides everything that modern betfred-logo-240x60punters could hope for.

Online casino games of superior quality can be played on mobile devices and the same goes for poker.

Special promotions are available to those who sign up for real money account or are ready to make a transfer between one gambling category to the other. At its core however, this is a bookmaker and one that always had a keen eye for sports popular in Europe and United Kingdom.

In addition to football, horse and Greyhound racing the bookie has an impressive selection of bets for those who enjoy rugby. That’s why, when the news broke out that they will extend their partnership with the Rugby Football League, the fans were ecstatic. The two entities have enjoyed a great partnership over the last couple of years and it makes perfect sense to extend this deal. The bookmaker will be the official title sponsor of the 2016 Four Nations Tournament, which is broadcasted live worldwide.


Betfred Casino is hoping that this move will further consolidate its position not only in United Kingdom but also Australia. Rugby is immensely popular New Zealand, South Africa and Argentina as well, popular and extremely lucrative markets. The competition in all these countries is intense but in anticipation of rugby matches punters will have an easy time choosing. Local televisions will broadcast the games live, but those who have a real money account and gamble can see them in browser as well.

This is not the only important rugby tournament sponsored by the UK gambling group. There also the official sponsors of Challenge Cup and as First Utility Super League, competitions of lower magnitude but just as exciting. In return for sponsoring these tournaments, the company will benefit from better brand exposure across a plethora of TV stations. BBC, Channel 9 Australia, Sky New Zealand and Premier Sports reach millions of rugby fans worldwide.

Kristof Fahy, chief marketing officer of Betfred Casino is very happy with how the negotiations went and the outcome. The company he represents is going to invest even more in this sport popular United Kingdom and Europe. So far, they have good reasons to believe that they’ve made a real impact and look forward for the official kickoff scheduled for Friday, 28 October 2016. This is when England, Australia, Scotland and New Zealand will meet in official games.